Good, Clean, Fair: The Rhetoric of the Slow Food Movement

Good, Clean, Fair: The Rhetoric of the Slow Food Movement by Steven Schneider discusses the changing trends of the food industry. He talks about the origins of the Slow Food Movement, which started as an Italian organization against  the degradation of the culture and environment that sprang from fast food. Slow Food was created by Carlo Petrini in the 1970's and represents the materialization and violence of the culture (2). Slow Food has grown astronomically throughout the years and now has 80,000 members (4). Their model of gastronomy has also grown to relocate food as the center of human culture (5). They tie food consumption and production to identity and prosperity. They also discuss the importance of the grammar, or rhetoric, of food (5). Food is linked to territory and helps define a culture. The Ark of Taste program defends this claim and has become a part of the "Noah Principle" (7). Slow Food advocates believe science and tradition have a part in preserving food, which should follow the principles of good (tasty), clean (sustainable), and fair (wages) for each product (7). Their programs are meant to be educational.
Slow Food is almost now a globalization intervention. They want to promote awareness, but will not resort to protests and mobs (12). Their movement is starting to look like one from the "new" social movements in its style and objectives (13). The industry does not encourage provincialism, but rather sees the advantages of the global market (14). In living slowly, we have time to realize what we are eating, buying, and preparing. We are respecting and understanding our choices (15). With the growing support the Slow Food movement has, they are hoping to someday be the main movement (15).